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How posters work / by Ellen Lupton.

How posters work / by Ellen Lupton.
How posters work /
How Posters Work is more than a standard exhibition catalogue. Conceived as a useful and illuminating primer in visual thinking, it explores principles of design through a range of historical and contemporary works, uncovering ideas relevant not just to the design of posters but to 2D design more generally. How Posters Work has a unique focus on visual language. Rather than provide a history of the genre or a compilation of collectibles, the book is organized around active design principles. Concepts such as Simplify, Focus the eye, Exploit the diagonal, Reverse expectations, and Say two things at once are illustrated with a diverse range of posters, from avant-garde classics and rarely seen international works to contemporary pieces by today?s leading graphic designers. Illustrated with over 150 works from the collection of Cooper Hewitt, Smithsonian Design Museum, How Posters Work provides a stunning education in seeing and making, demonstrating how some of the worlds most creative designers have mobilized principles of layout, composition, psychology, and rhetoric to produce powerful acts of visual communication.

Item Information
Shelf Location Collection Volume Ref. Branch Status Due Date
741.674/LUP
 Adult Non-Fiction   Port Macquarie . Available .  
Reserve Title Catalogue Record 529723
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Catalogue Information
Field name Details
Record Number 529723
ISBN 9780910503822
0910503826
Author Lupton, Ellen
Title How posters work / by Ellen Lupton.
Publication details New York, NY Cooper Hewitt, Smithsonian Design Museum, 2015.
Pagination etc. 221 pages : chiefly color illustrations ; 24 cm.
Summary Note How Posters Work is more than a standard exhibition catalogue. Conceived as a useful and illuminating primer in visual thinking, it explores principles of design through a range of historical and contemporary works, uncovering ideas relevant not just to the design of posters but to 2D design more generally. How Posters Work has a unique focus on visual language. Rather than provide a history of the genre or a compilation of collectibles, the book is organized around active design principles. Concepts such as Simplify, Focus the eye, Exploit the diagonal, Reverse expectations, and Say two things at once are illustrated with a diverse range of posters, from avant-garde classics and rarely seen international works to contemporary pieces by today?s leading graphic designers. Illustrated with over 150 works from the collection of Cooper Hewitt, Smithsonian Design Museum, How Posters Work provides a stunning education in seeing and making, demonstrating how some of the worlds most creative designers have mobilized principles of layout, composition, psychology, and rhetoric to produce powerful acts of visual communication.
Subject Cooper-Hewitt Museum
Posters
Graphic arts
Visual communication
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